Build a growing business, lead an unstoppable team and rise above the competition.
Join The Masterclass
Dentistry’s New Practice Model
2020 has given us its own masterclass on why more of “the same” dental practice model will no longer work. While many in our profession view change with fear, frustration, and discouragement, others see potential for massive growth.
Who is this MasterClass For?
This group is dedicated to practice owners (single producer, multi-doctor and multi-location) who not only want to TELL a story with their practice, but want to LIVE that story out loud. This group is for those that want to grow a big business, lead an unstoppable team, build wealth and inspire their communities.
it’s for those willing to do the work.
Trust me when I say this group will be no walk in the park. I’m only accepting committed members who will engage with the group, complete weekly homework and put in the effort to build something remarkable.
Join The Masterclass“It’s about building a business that’s immune to competition, protected against market conditions and rises above pandemics.”
This 8-Week MasterClass is designed to teach you how to build a growing business, lead an unstoppable team and rise above the competition.
- 8 Weeks starting September 2020
- 2 hour small group, interactive sessions
- Private group Facebook community
- Weekly Q&A
- Access to all recordings and resources
- Weekly homework assignments
- Bonus sessions & guests
In order to create the most value, I’m capping the group at 12 participants. The MasterClass investment is $1998 per participant.
I'm a consultant.
My career in dentistry actually started in consulting. I spent 12 years with a national practice management program leading their continuing education division and overseeing their marketing efforts. In many ways I learned dentistry from one of the best business minds in the profession.
Studio EightyEight
I’ve spent the last seven years building Studio EightyEight - dentistry’s story-driven marketing agency. I knew that the concept of story would be big in dentistry. Not just from a marketing perspective, but from actually building a story-driven culture. I wanted to create a company that not only told great stories for others, but also lived their own.
Along the way, we’ve experienced amazing growth and now I’m ready to begin sharing the principles I’ve developed and executed along the way.
I’ll teach you the principles that have helped us grow into a leading voice in the dental profession:
- The Laws of Digital Connection
- Modern Day Game Theory
- Neuroplasticity and The Theory of Narrative
- The Story-Driven Marketing Funnel
- Bell Curves and Standard Deviations
- Predictable Forecasting Models
JOIN A GROUP OF ELITES
Are you ready to take advantage of the opportunities in front you? Join an elite community committed to living a story of growth, impact and legacy.
12 Participants
$1998 Investment
8 Weeks (starting September)
Here’s a brief overview of what we’ll dive into for each session.
- New Business and how things have changed.
- The Three Laws of Digital Connection and integrating your story throughout.
- The Fortune Cookie Principle and how to tell a better fortune.
- Two Kinds of Business and playing the “infinite game.”
- Modern Day Game Theory by John Von Neumann.
- The Patient Journey from unaware to “woke.”
- Your Brand Promise and how to overdeliver.
- The evolution to the Meaning Economy
- The Problem with Quality the Quarter-Inch Drill Bit
- Neuroplasticity and The Theory of Narrative Identity
- The Story-Driven Framework
- Core Values
- Psycho-Marketing and the Path to a New Patient
- The Story-Driven Marketing Funnel
- Tactics and Strategy
- Brand vs. Direct Response Spectrum
- Leadership Skills of the Story-Driven CEO
- Empathy
- The Dragon in the House
- Human Marketing
- Creating Story-Driven Content
- How to produce compelling Photography and Video
- Filling your Content Buckets
- Managing your Content Calendar
- The Story of Price
- The Value of Handbags
- Free vs. Expensive
- Keys to Great Swag
- Story Valuation
- Smallest Viable Market
- 1000 True Fans
- Bell Curve & Standard Deviations
- Goals vs. Forecasting
If you’ve made it this far down the page, chances are this group is a good fit for you. What are you waiting for?
12 Participants
$1998 Investment
8 Weeks (starting September)
