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Monthly Feature

Group Practice Marketing

Building an Effective Multisite Strategy

It’s become obvious in the past few years that group practices or DSOs (Dental Service Organizations) are expanding rapidly. Some days, they seem to be taking over the dental world. I’ve been involved with quite a few conferences focused on this segment of the market and most experts in the space estimate the current group practice marketing share at 14% of the dental industry. Depending on who you listen to, that number is growing by 2-4% year over year. Some think we could see as much as 30% market share by 2022 as the group practice model speeds up. So it’s arguably the biggest trend currently in dentistry. Group practices are one of the newest trends for my company as well. We work with quite a few and it seems like nearly every dentist has a vision to be multisite. It’s no secret that group practice marketing is really bad. Often times, it’s worse than the average solo practitioner. It seems like group practices are so focused on expansion that marketing becomes an afterthought. While that may be the case now, it won’t hold true for much longer as investors start to demand real growth and the market attempts to differentiate. Here are four keys to building an effective multisite marketing strategy.

It’s become obvious in the past few years that group practices or DSOs (Dental Service Organizations) are expanding rapidly. Some days, they seem to be taking over the dental world. I’ve been involved with quite a few conferences focused on this segment of the market and most experts in the space estimate the current group practice marketing share at 14% of the dental industry. Depending on who you listen to, that number is growing by 2-4% year over year. Some think we could see as much as 30% market share by 2022 as the group practice model speeds up. So it’s arguably the biggest trend currently in dentistry. Group practices are one of the newest trends for my company as well. We work with quite a few and it seems like nearly every dentist has a vision to be multisite. It’s no secret that group practice marketing is really bad. Often times, it’s worse than the average solo practitioner. It seems like group practices are so focused on expansion that marketing becomes an afterthought. While that may be the case now, it won’t hold true for much longer as investors start to demand real growth and the market attempts to differentiate. Here are four keys to building an effective multisite marketing strategy.

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