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Monthly Feature

Upside Down - Chapter 1

How Dental Marketing Can Learn to Speak Human

Dental marketing is a wreck. The whole thing is upside down. We’ve abused people for the sake of profit. We’ve automated funnels and implement chat bots and blasted emails that don’t speak human because .001% convert and make us money. But it doesn’t have to be that way. It can be empathetic and compassionate. It can be a human hand that reaches out to another human to pull them through the mess and say, “I know what you’re feeling. I can help. Take my hand.” Marketing should be a human voice speaking to humans. It should be an outstretched hand.

Dental marketing is a wreck. The whole thing is upside down. We’ve abused people for the sake of profit. We’ve automated funnels and implement chat bots and blasted emails that don’t speak human because .001% convert and make us money. But it doesn’t have to be that way. It can be empathetic and compassionate. It can be a human hand that reaches out to another human to pull them through the mess and say, “I know what you’re feeling. I can help. Take my hand.” Marketing should be a human voice speaking to humans. It should be an outstretched hand.

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