Speed + Hard Work + Swagger
How to Build a Personal Brand Website
The Lessons We Can Learn From $5 Logos
Branding Lessons from One of the World’s Greatest Athletes
Building a Blueprint for Lasting Success
How to Use Video in a Dental Practice
How to Create Content for a Personal Brand
Speaking Your Truth is the Most Powerful Tool We Have
Standing Out in a Distracted World
Creating a Confident Marketing Plan for 2018
My Personal Story Behind Studio 8E8
How the S8E8 Team Creates Websites That Don’t Suck
The Art of Turning New Patient Calls into First Dates
Preparing for the Most Important Clinical Procedure in Your Practice
Facebook’s Marketing Platform is Just Getting Started. Here are the Trends Coming Your Way and Seven Tips to Up Your Game Now.
Marketing lessons from Nike’s mission to break the two-hour marathon.
United Airlines Broke Our Trust and How Marketing Will Save It.
Measuring the Return On Investment for Branding and Direct Response Marketing
What Mars Colonization Has in Common with Start Up Dental Practices.
My Quick Thoughts on Why Snapchat’s Recent Announcement Could be the Beginning of the End
What a mathematical logistics function teaches us about marketing and life.
3 Keys to the President-Elect’s Winning Campaign
What Boston’s Complicated Roadways Teach Us About Business Simplicity
When is edgy too edgy for a dental practice?
How the best marketing changes the way people see things
What an emergency landing teaches us about creating a dental practice that gets attention.
3 Important Questions to Ask Before Purchasing Another Practice
Five effective steps to dealing with negative reviews and comments.
What Lebron James’ lifetime contract with Nike means for the future of marketing.
Instantly increase your customer experience with these three steps for analyzing glitches.
Part 2- Unpacking the Customer Experience Lessons from Disney
Part 1- Unpacking the Customer Experience Lessons from Disney
Google’s recent reduction of local listings signal big changes ahead for the future of search engines. Here’s how you can position yourself to profit from them.
Three steps towards your most amazing marketing plan ever.
Predictions on the future of college football, the NFL and broadcast sports
Patients and clinicians are often divided by what seems like a foreign language. Here are four keys that lead to real connection with patients.
Dentists spend hundreds of thousands of dollars on clinical training and continuing education yet patients judge competence by a whole different set of standards.
It’s 2015 and every employee is a marketer. This NFL team is leading the way in creating social media guidelines for employees.
Facebook has become the world’s largest data company and is quickly becoming the world’s largest marketing company. Here’s how you can use it to market your dental practice.
And other not so obvious everyday marketing opportunities.
How inauthentic product promotion tells stories we don’t believe and disconnects us from the brand.
As a dental practice owner, handling your own marketing can be a great way to save money. So when should you make the switch to hiring a company to help?
The coffee retail giant recently launched a new media company. Can it succeed? What is Starbucks trying to do exactly?
Google is changing things, again. This time it’s going to be big. Here’s what their “mobile friendly” algorithm update on April 21st means for your website and your practice.
Looking at marketing through a new frame is the first step in creating an effective, long-term strategy that builds momentum year after year.
The recent partnership between dentistry’s leading patient messaging company and healthcare’s largest online review site promises an edge over the competition.
A Minnesota dentist closes his doors after receiving thousands of online reviews.
Attention spans are being pushed to the edges. From the overload of micro content to binge watching entire seasons in a weekend, brands must adjust their strategies to gain attention.
Five fundamental flaws websites are making in 2015 and how to correct them.
Approach to Marketing
THE defining factor for the future of healthcare
The Law of Attention.
The proof is in the money.
The Long-Term Approach
What are we selling?