2 Ways to Step into Leadership


Dr. Anissa Holmes, CEO of Delivering WOW, brings the heat with two practical ways we can be stepping up as leaders in our practices and our communities.

“When there’s work to do, you work.”

Anissa recounts a story from when she was building her practice there was a plumber that was always there. She began to think this guy certainly must be the foreman, but he wasn’t, so one day she asked him why he was there every single day and his response has stuck with her ever since, “when there’s work to do, you work.”

“Leaders lead during this time… now is the time to step into leadership.”

Right now there is work to be done. Now is the time for your community and your team to step up as a leader, and in her LIVE Anissa walks through two ways to do it.

The first way for you to step up as a leader is with your team.

Your team needs you as the voice of inspiration and motivation to stay engaged with the mission of the practice. You are the driving force behind your business, and your team looks to you for validation and excitement about the work that can be done. Don’t underestimate the power of consistently showing up for your team emotionally.

“These doctors that are connecting with their teams… they’re going to be much stronger.”

The second way you can be stepping into leadership is with your community.

A core theme we’ve already been encouraging is to become a virtual presence, and Anissa brings some great strategy and tactics helpful for doing it.

Because many companies have pushed pause on digital ads, now is the time to leverage that platform more than ever. With a decrease in competition, your marketing dollars go significantly further in reaching your audience.

“We’ve seen people who are able to get five, six, seven thousand views on their videos from a $25 ad spend.”

Anissa shares two incredible stories of people that are stepping up into the virtual space and showing up for their community. It’s important to realize that the content you put out right now doesn’t need to be about dentistry… I know you’re a dentist, and that may feel weird, but now is the time to find your voice as simply another human being in your community wanting to spread positivity and looking for ways to help!

Carly’s article on using boosted posts provides additional information on the topic of virtual presence, and the concept of HEART SHARE.

Despite the satisfaction of knowing you’ve contributed in a meaningful way, these boosted posts also provide a practical marketing investment for your practice. Anissa walks through a brilliant strategy for turning the engagement from these videos into an audience group on Facebook that can become the recipients for future social media campaigns around services like dental implants or cosmetic dentistry after this quarantine is lifted.

“The people that are seeing us now, that’s who we’re going to position to see those high value ads… and we’re going to be able to do it at a low cost.”

Anissa and her team are true social media experts. You can find tons of resources on leveraging these strategies over on their website.


The dental practice landscape is changing at an ever faster rate. Protect your investment by putting together a strategic marketing plan customized to you. Schedule your consultation with me.

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