Blogging, Sending Regular Patient Emails and CONTENT, CONTENT, CONTENT

The 8E8 Show
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Episode
46

Notes

On Episode 46 of the 8E8 Dental Marketing Show we talk about blogging, sending regular patient emails and CONTENT, CONTENT, CONTENT

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Nike 4 Life

What Lebron James’ lifetime contract with Nike means for the future of marketing.

Last December the world’s largest athletic company made an unprecedented move by offering Lebron James a lifetime endorsement contract. It was Nike’s first lifetime contract and the largest, single-athlete guarantee in company’s history. While Nike nor James will disclose the specifics of the contract, it’s estimated that James will make somewhere between $500 million to $1 billion from the deal during his lifetime. So why is Nike willing to bet so much on one person over a such a long time? What does this “lifetime contract” mean and how does it effect the future of marketing? Here’s a few thoughts:

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