Changes in Google, Pay Per Click Advertising, and Hiring a Marketing Company

The 8E8 Show
/
Episode
42

Notes

On Episode 42 of the 8E8 Dental Marketing Show we talk about Google eliminating the right hand ad column, Pay Per Click advertising on a limited budget and what to look for in hiring a marketing company.

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Part 2- Unpacking the Customer Experience Lessons from Disney

In case you missed it, the concept of “customer experience” is everywhere in business studies these days. It’s certainly nothing new. Joseph Pine and James Gilmore wrote a ground breaking book titled The Experience Economy back in 1999 when they argued our economy would move from “services” to “experiences.” It’s come back around full circle (or finally just came around) with some experts predicting that customer experience will become the single most important factor for an organization to achieve business success.

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