Marketing Projects for 2016, Super Bowl Commercials, and the ONE Key to Marketing

The 8E8 Show
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Episode
40

Notes

On Episode 40 we talk marketing projections for 2016, Super Bowl commercials and the ONE key to marketing.

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What Time is the 3 O’Clock Parade?

Part 1- Unpacking the Customer Experience Lessons from Disney

On any given day in the Magic Kingdom you may hear a guest ask a Cast Member a seemingly obvious question, “What time is the 3 o’clock parade?” Instead of using it as a great way to deliver a condescending answer with a “did you just hear yourself ask that question,” tone, Disney Cast Members turn it into an opportunity to exceed expectations. The Disney Institute has used this question for years to train park employees to look beyond the straight forward question at hand:

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