On Episode 93 - Branding lessons from one of the world’s greatest athletes.
We were watching Game 6 of the first round of the NBA playoffs between the Indiana Pacers and the Cleveland Cavaliers. The Pacers had been playing unusually tough for what was supposed to have been a first round sweep and they had just pulled off a shocking Game 6 win to force the series to seven games. The Indiana crowd was ecstatic. Cleveland hadn’t been playing with chemistry throughout the series and it was forcing Lebron to score 40+ points every night along with a few buzz beaters just to stay in it.