The dental practice landscape is changing at an ever faster rate. Protect your investment by putting together a strategic marketing plan customized to you. Schedule your consultation with me.
One of the first marketing books I ever read was Philip Kotler’s Principles of Marketing. One of the earliest thoughts I formed around marketing came from this book. Dr. Kotler described marketing as a blend of psychology (the study of the human mind), sociology (the study of human groups) and anthropology (the study of humans). A diagram showed the three circles overlapping with effective marketing in the middle. From that point on, it became a foundation to my approach - marketing was at the center of all things human.
