On Episode 26 we talk about should you create a different experience for new patients? and does marketing have any value after the first visit? Show Sponsor:Vincent & West- http://vincentandwest.com
Facebook has been a bit of a tricky platform for dentistry over the last five years. I regularly talk to dental practices that “don’t get it.” They have 119 fans, post once a month and are frustrated that they don’t have any interaction. Many dentists struggle with the return on investment because they aren’t seeing new patients walk through the door saying, “I found you on Facebook.”As a profitability guy, I get it. Marketing should always be measured against the return. However, like many of today’s platforms, it’s best to play along until we figure out what they’ll turn into. While many practices “slept” on Facebook because they couldn’t figure out the ROI, it quietly became the world’s largest data company. It only makes sense that it will quickly become the world’s largest marketing company as well. Here are four ways you can leverage the platform to market your practice.