"Wow!"

The 8E8 Show
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Episode
107

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"Wow!"

Four Secrets of Exceptional Practices

Creating a dental practice that “Wows!” is certainly easier said than done. In fact, if you really want to create a practice that “Wows!”, you’ll have to forget the old adage, “Expect the Unexpected.” Instead, what if we flipped it around and told patients to "Unexpect the Expected?" What if we acknowledged some of the shortcomings dentistry has had as an industry? What if we took responsibility for some of the disappointing experiences patients have had? What if we addressed negative stigmas head on?What if we designed an environment that lets patients know they can safely unexpect those things because you decided to do it different? That would make them say, “Wow!”

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