On Episode 87 we talk about how a dentist can leverage their personal brand over the next five to ten years.
Even though I’m four years deep into the personal brand space, I believe it’s just getting started. Some industries are ahead of others so we’ve seen a huge explosion of them in social media over the last five years. Platforms like YouTube, Vine, Instagram and Twitch (etc.) created celebrity-like status for early adopters. Real estate agents have begun to leverage this over the last couple of years as shows like Million Dollar Listing create more brand awareness around the individual agent then the brokerage. Athletes are jumping into it left and right and the current President of the United States built a personal brand before it was trendy. It won him the Oval Office.